Saracens kit manager Roy Reyland has won a starring role on the small screen in recognition of his behind-the-scenes dedication at Vicarage Road Stadium.

The 56-year-old will feature in a season-long television advertising campaign on Sky Sports and ESPN, designed by new Premiership sponsors Aviva, which highlights the work of unsung heroes at clubs across the country.

Roy, who has worked at the Watford-based club for three-and-a-half years after 29 years as Tottenham Hotspur's kit manager, was selected by Saracens as their own 'unsung hero'.

The adverts, where Roy will join the likes of Harlequins head groundsman Paul Sykes and Bath Supporters' Club membership secretary Georgina Barratt in Aviva's season-long campaign, aim to demonstrate the value of teamwork and recognise the important roles played by individuals behind the scenes in the Premiership.

Roy, who lives in Bushey, said: "I am really proud to be called an unsung hero of Saracens because I love the club and it shows that people think I am doing a good job.

"It shows what a great club this club is because no matter how small your role might be it shows that you are appreciated and you do make a contribution that people recognise.

"Before I came to work at Saracens I worked at Spurs since 1976 and the main difference I would say is the appreciation you get from the players and from Brendan Venter and the CEO Ed Griffiths.

"There is a real family feel at the club and they have really looked after my family and I think what they have done on and off the pitch over the past few years in nothing short of miraculous.

"And in my role you do get to have plenty of banter with the players. The biggest practical joker is probably Schalk Brits but whatever he does to me he gets it back because in my long time I have seen it all so nothing surprises me."

Gary Price, head of marketing for Aviva, explained, "One of the reasons for the Aviva Premiership Rugby sponsorship appealed to us so much was the values of teamwork and respect which exist within the game and through these adverts we wanted to show that an Aviva Premiership rugby team is about far more than just the players on the pitch."