A singer is set to launch her debut single with an aim to raise awareness of domestic violence and bring more “meaningful songs” into popular music.
Avina Shah, a former Watford Grammar School for Girls pupil, is hoping to raise awareness through her first single Tere Bina (Without you).
Proceeds from the single will be donated to West London-based charity the Southall Black Sisters (SBS).
Avina, 26, from Elstree, has been performing since she was three years old.
She hopes her new song, which was inspired by the plight of women who suffer from domestic violence, will help highlight the issue as well as being successful musically.
The song is aimed at the British Asian music scene and features a blend of eastern and western music styles.
She said: “Tere Bina is a positive song all about girl power. It tells the story of a young girl who finally decides to walk away from a really violent and abusive relationship.
“The lyrics are in Hindi but the music has a very western feel, which I think will appeal to listeners that like to hear something a bit different but with a conscience.
“People think that domestic violence is a thing of the past, but it's shocking to discover how common this problem actually is still today.
“We've put a lot of thought into trying to capture all of these emotions into the song itself as well as the music video.”
Avina studied business management at Kings College London and is also a hair and make-up artist specialising in bridal make-up for the Asian market.
She has been performing across the UK and internationally as a Bollywood singer and she said it is her dream to become a known Asian artist.
Shakila Maan, advocacy manager for SBS, welcomed the potential support that the single could generate for the charity.
She said: “We were very moved and impressed with Avina and the team when we heard Tere Bina. We are delighted they have chosen SBS as the official charity for this single in recognising the issue of domestic violence in minority communities.”
Tere Bina will be released worldwide digitally next month and will also be available to download on iTunes.
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