A campaign to promote the “true principles of Islam” will begin in Watford this week.

Members of the Watford chapter of the Ahmadiyya Muslim Association, based in Tolpits Lane, will visit hundreds of households to spread their message of loyalty, freedom, equality, respect and peace.

Faiz Ahmad, regional missionary of the Watford branch, said: “By emphasising the values highlighted in this campaign we hope to facilitate a better understanding of Islam so that people are able judge for themselves the actions of those who claim to speak and act in its good name.

“Islam stresses the promotion of peace in words and deeds. The Watford Chapter of Ahmadiyya Muslim Association will be holding a peace conference in Kings Langley in March this year. Through this event, we will convey the message of peace and brotherhood to the residents living in the area.”