A pop-up charity event held in honour of a girl from Watford who died from cancer has been extended.

Offering his support to the charity is Watford MP Dean Russell who visited the Love Your Selfie store on Thursday, August 25 in Atria shopping centre.

Love Your Selfie was set up in memory of Jessica Macqueen who died from cancer aged nine in 2019.

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The event allows family and friends to spend time in nine selfie rooms that have been decorated with fun and unusual backgrounds.

It has proved so successful that it will now be open until September 4.

Mr Russell said: “It was really nice to meet with Jessica's mum Laura, who was joined by Natalie, who’s son Freddie also has an arc, having lost his battle with cancer in 2018 aged just five.

“This initiative is raising funds, but also awareness of Jessica's Arc and Alice's Arc Cancer Charity.

“Childhood cancer is the biggest killer of children, and much more needs to be done around informing people of what to look out for and common symptoms.”

He added: “I would like to thank the Atria for putting it together, and the retailers who have been so generous with offering discounts and huge voucher prizes.

“The event will run for a few days extra as it has been very popular.

“So if you’re in town please do pop in, if you don’t have time to take a look around you can make a donation.”

Jessica’s mum, Laura Macqueen, said: “I am so grateful to Mr Russell for meeting with me, asking about how we are and offering his kind support, as he has done so in the past.

“The Love Your Selfie experience has been phenomenal and has helped raise awareness and funds for our special charity that can help other children like Jessica.”

All proceeds from ticket sales go to the children’s cancer charity Jessica’s Arc that is part of Alice’s Arc.  

The Arcs are a network of families whose mission it is to find a cure and better treatments for rhabdomyosarcoma a rare childhood cancer.

Tickets cost £5 plus a booking fee and all children under five can go for free.

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