Honda is paying tribute to a former car salesman who worked at the dealership’s Bushey Heath branch for nearly 20 years before he died from cancer.

Danny Delucia died aged 51 in October last year, he was known amongst his colleagues as a “legend” and a “great friend”.

Throughout his time at Honda, Danny sold 5,000 cars in thanks to his high level of customer service.

The dealership has recently launched a new award in his memory to mark one-year anniversary of Danny’s death.

The winner of the new award will be voted for by fellow staff at Crown Honda Bushey Heath every six months for doing something “exceptional” within the business.

The first winner of “The Danny Delucia Memorial Award” was revealed as Sharon Boreham, the showroom receptionist.

Danny’s wife, Carmen, and his two children attended the award presentation alongside the whole of the Crown Honda team at the Bushey-Heath Showroom on Thursday, October 7.

Ms Boreham was recognised for never being late or off sick during her 13 years at the company and her hard work throughout the pandemic.

She said: “Danny was a superstar and legend so to be the first winner of this award is something I will always cherish.

“We all miss him every day, but this award helps in keeping his memory and legacy alive.”