A woman has blasted a wedding dress store in Watford which she claims is “ruining brides’ big days”.

Kim Edwards, who got married in August, claimed that David’s Bridal was ordering wrong dresses, not doing alterations on time and then doing them incorrectly to “at least three of us”.

A spokesperson for the store said it cannot comment on individual cases but pointed to "unprecedented times", adding it has "apologised unreservedly" to anyone adversely affected and tried to resolve any issues.

Eventually Mrs Edwards purchased another dress and said she didn't want to wear the one it gave her as the neckline alterations were "ruined".

Following her experience she pointed to four negative reviews on Trustpilot left in the last couple of months.

One claimed staff are “rude and unhelpful” and that they “miss deadline after deadline without apology or resolution”.

Others said “avoid at all costs”, “absolutely disgusted”, mention the company not returning calls, and in one instance leaving a 12-year-old with no dress.

Mrs Edwards continued: “They are ruining the build-up to people's weddings in what should be a happy time, brides are left till days before getting wed not knowing if they have a dress or not.

“They have given me a full refund as I kicked up such a fuss but if you go on the Facebook page there are other very unsatisfied customers."

A spokesperson for David’s Bridal said they can’t comment on individual cases due to privacy, but stressed that with over 60 years’ experience the store is “dedicated” to helping women be the best versions of themselves on their wedding day.

They added: “We understand that these are unprecedented times for our brides, a number of which have needed to re-arrange their special day on numerous occasions, for some brides this has necessitated changes to style and/or size of gown ordered, which we have accommodated wherever possible.

“Whilst we always strive to provide the utmost of service to our customers, the unprecedented events surrounding Covid, the resulting social distancing, and most recently the ‘pingdemic’ has impacted a small number of customers, all of whom our senior management team have apologised to unreservedly and worked directly with to minimise any disruption and endeavoured to resolve to the customers complete satisfaction.

“We are unable to comment further regarding any particular customer, but remain committed to amicably resolving any dissatisfaction directly with the customer.”