National Lottery operator Camelot will sponsor Watford’s popular Beryl bike scheme for the next three years.

A key employer in the town, Camelot has committed to helping drive down carbon emissions for its workers and the town's residents through backing the bike share scheme.

As part of the new three-year sponsorship, a Beryl bay will be installed at Camelot’s head office on Tolpits Lane to encourage its 750-plus staff to cycle part or all of their journey to work. In addition, each of the 300-plus Beryl bikes in Watford will now carry the Camelot logo.

Elected Mayor of Watford, Peter Taylor, said “Camelot are a great asset to our town. They have supported our charities during the COVID-19 pandemic and are now putting resources behind our bike share scheme, which will enable more people to use and enjoy it. I’d like to thank them for this sponsorship.”

Watford Observer:

Mayor of Watford Peter Taylor

Camelot chief executive Nigel Railton said: “We’ve always been proud to call Watford our home and so are delighted to be able to support the local Beryl bike share scheme, which has proved so popular among residents.

“As an organisation, we are acutely aware of the corporate and social need to drive down carbon emissions in any way we can.

"This scheme makes cycling accessible, especially to Camelot employees, and encourages people to leave their cars at home – this means reductions in CO2 emissions, traffic congestion and improvements to people’s health and wellbeing.

"We are extremely happy to support the local environment, residents and, of course, our employees in this way.”

Watford Observer:

The bikes will now carry the Camelot logo