An eight-year-old girl has taken supermarket giant Tesco to task over the less than inspirational slogans on its range of girls’ clothing.
Daisy Edmonds was at Tesco at the weekend when she spotted the inequality in motifs.
While the girls’ clothing had slogans like “Hey!” “Beautiful “and “I feel Fabulous” over in the boys section they were being offered “Desert Adventure Awaits” “Hero” and “Think Outside the Box.”
Daisy (below) was so annoyed her mum caught her reaction on video and posted it to Facebook where it has already been shared dozens of times and had more than 7,000 views.
“It’s unfair because everyone thinks girls should just be pretty and boys should just be adventurous,” said the indignant youngster.
“I think that’s wrong because why should boys and girls clothes even be separate because we’re just as good as each other.”
Pointing out a girls’ top with the word “Hey” embroidered on it, the store in Ocotal Way, Swindon, she asked: “What part of ‘Hey’ is great? I don’t get it.”
Moving to the boys’ racks she opined: “Boys get ‘Think Outside the Box’ which means be adventurous, go for your dreams, you know.”
Daisy, who does ballet and also goes to martial arts classes, decided the girls were in need of inspiration and moved some of the boys tops to the girls display.
“I always want to be adventurous and I think girls should be heroes, so I’m going to put them in the girls section.
Becky, who later tweeted Tesco about her daughter’s disappointment, said the youngster liked girly things like make-up and nail polish and had a pink bedroom. But she also joined the Beavers rather than the Brownies because she liked things like raft building, sailing and climbing trees.
“Daisy doesn’t understand why there has to be separation,” she said.
“It’s the same with toys.”
Comments under the video on her Lolly and Doodle Facebook page showed support for her opinion.
Sally Stone said: “What a great video, a young person that certainly knows her mind.
"It's a shame the clothes designers and clothes outlets don't think more outside the box, and not stereotype their young customers. Well done for expressing what many girls feel.”
Jacqui Mitchell said: “I've raised this with Tesco before, I agree whole-heartedly with this young person and think Tesco should make her something worth wearing.”
In a statement Tesco said: “We stock a wide variety of clothes suitable for girls and boys and listen to the views of our customers when reviewing our range. We’d like to thank Daisy for her feedback and we can assure her that new styles will be arriving in stores shortly.”
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