The full line-up of entertainment that will be taking to the stage during Watford's festive Winterfest event has been confirmed.
From 2pm to 6pm on Saturday, November 23, The Parade will be filled with Christmas spirit for the festive event featuring funfair rides, Christmas activities, food and drink stalls, a high street parade, live stage performances, and Santa Claus himself.
It is free to attend and rides including a rodeo reindeer, giant snow globe, Christmas carousel, penguin skittles and a snowboard simulator will also be available to enjoy at no cost.
Sponsor Just Smile has provided a stage to go up on the event stage by the pond, hosting live entertainment including Watford Brass Band, Jigsaw Arts, Pump House Theatre, and live music throughout.
A special LED performance from DC² entertainment will mark the finale.
The traditional high street parade will begin outside McDonald’s, Lower High Street, at 4pm and feature a marching band, costume characters, community groups, and Santa Claus on his sleigh.
It will move up the high street before reaching the town pond.
Winterfest is financed and organised by Watford Town Centre BID, which has also funded the town’s LED Christmas light installations for the sixth year running - with a contribution from Watford Borough Council.
The festive installations will be switched on at around 4.30pm, following a countdown at the conclusion of the parade, and stay on until January.
Watford Town Centre BID manager Kara Mesiano said: “We are so excited to host a bigger and better Winterfest event this year.
“We know how tough times are for many local families, which is why we wanted to host a spectacular event that is completely free to attend, with activities and rides that are completely free to enjoy.
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“Our BID businesses deserve enormous credit and support for funding another thrilling and dynamic event in our town for the benefit of residents and visitors.
“We encourage all attendees to enjoy a full day out in Watford town centre; do some Christmas shopping, enjoy a coffee, experience Winterfest, book a lovely evening meal and go for a celebratory drink afterwards.”
Sponsor Just Smile is a Hertfordshire-based event production, sound, and lighting company that will help put on the afternoon’s performances.
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