Watford is being represented by a 25-year-old charity videographer on a popular reality TV show this year.

Big Brother returned to viewers' screens on ITV2 last night (October 6) as its 16 contestants were announced during the launch episode.

One of those vying to take home £100,000 is Segun, from Watford, who was “raised in a Christian household” and said that he had “so much faith” he could win the show.

Introducing himself in a video package before the competition got underway, he described himself as a “highly joyous person” and a “mummy’s boy”.

If he wins, Segun has said he would use the cash to help his mum fund renovations for her house and donate some money to Cancer Research UK, where he has worked.

Viewers appear to have taken to him, with some on social media saying he is “so natural” and their “favourite so far”.

Big Brother will continue to air daily from 9pm on ITV2 and will be followed by sister show Big Brother: Late & Live.