Watford is set to be the site of an expanding company’s 11th location as it targets 100 sites by 2030.

The Massage Company, which opened its first centre in Camberley in 2016, has shared a list of upcoming locations through real estate advisor CBRE.

A spot in Reading is in its sights next, but after that it will apparently be opening in Watford in the first quarter of 2025.

CBRE UK retail senior director Matt Gibson said: “The Massage Company offers a refreshing wellness concept to the British high street, at a time when a diversified tenant mix is becoming increasingly important.

“We have partnered with them from the very beginning and are thrilled to be supporting on their ambitious expansion plans, as they increase the speed of roll-out across the country.”

The Massage Company's upcoming Reading location.The Massage Company's upcoming Reading location. (Image: CBRE) The Massage Company specialises in sports, Swedish, deep tissue, and maternity massage.

Founder Elliot Walker said: “From the start, our partnership with CBRE has been a key element in our goal of making massage mainstream.

“We are delighted to continue working with Matt Gillson and the team, as we bring the mental and physical health benefits of massage therapy to people all over the UK.”