Oliver Bonas opening in atria Watford in former Jack Wills

Oliver Bonas has announced it will launch in the upper mall level next to the expanded Zara shop this autumn, in what the chain has heralded as its "largest outlet in Hertfordshire".

The news comes just weeks after Jack Wills held a closing-down sale before it shut its doors for good on September 7 following six years of trading in the town. 

Jack Wills had launched in Watford in 2018 as part of a £180 million expansion. (Image: Newsquest) Oliver Bonas founder Oliver Tress said: “We’re thrilled to be bringing the largest Oliver Bonas store in Hertfordshire to atria Watford. The store will provide a range of unique designs, and we look forward to opening and welcoming the local community into our store.”

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Atria Watford centre director Simon Plumb added: “Oliver Bonas is a very welcome addition to atria Watford. It's a much-loved brand that we know will be extremely popular with our shoppers.” 

The new shop will feature all of Oliver Bonas' homeware, fashion, jewellery and gift item ranges. (Image: Oliver Bonas) The 5,000 square foot unit shop promises to be a “one-stop shop” as it will feature all the chain’s homeware, fashion, jewellery and gift item lines.

Oliver Bonas is set to open this autumn. (Image: Oliver Bonas) Oliver Bonas has called the news "another milestone" as the shop is set to join the chain's more than 80 locations across the UK and Ireland, including in Hitchin and St Albans.