B&M opened its latest shop in atria Watford this morning and welcomed the very first customers after cutting the ribbon.

It has taken over part of the former John Lewis unit, at the lower mall level, and adds to the company's existing store in High Street - which will remain open.

Readers can be among the first to take a look inside the location today (September 5) through the Watford Observer's Facebook Live below.

The branch will now be trading from 9am to 6pm Monday to Saturday, with a 5pm finish on Sundays.

B&M is one of the last businesses to move into the John Lewis unit, which was divided up after the department store shut its doors in 2020 during the pandemic.

Poundland, Dunelm, Peacocks, and Choice have all already opened, while it was recently revealed that Flip Out will convert the 33,000 square foot basement space into a huge indoor adventure park which will open later this year.

Although the existing High Street B&M is staying open, Watford Borough Council approved a proposal to redevelop the building it currently occupies in July.

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