Watford’s newest burger joint is set to launch this week with a special deal for the first 100 customers.

Cheatmeals will open on the corner of Market Street on Thursday (July 18) in the former Full Stop Aesthetics unit.

It will be the chain’s 19th branch since being founded in 2018, joining its other locations across London and the south east including in Borehamwood.

The new Cheatmeals branch in Market Street.The new Cheatmeals branch in Market Street. (Image: Newsquest) Cheatmeals says it aims to serve “high-quality fast-food” and its menu features burgers, hotdogs, chicken wings and milkshakes.

The chain’s name comes from the “cheat meal” concept within bodybuilding, which means an occasional treat as part of an otherwise healthy diet.

There is a launch deal for the first 100 customers to arrive.There is a launch deal for the first 100 customers to arrive. (Image: Newsquest)

The first 100 customers at the 6pm launch will receive free chips and drink, and there will be a buy-one-get-one-free deal for the rest of the evening. 

The branch is set to replace the former Full Stop Aesthetics salon, which closed at short notice in March.

All appointments for the nails, beauty and hair salon were sent to the brand’s other location in Harrow which remained open.