Watford shoppers now have even more “choice” after a new clothes store launched in atria.

Choice Fashion & Home Outlet opened on Thursday (June 27) in the lower mall level, offering discounted clothing for men, women and children, as well as homeware items.

It is the latest business to occupy the former John Lewis unit which was divided up after the department store closed in 2020.

The new Choice Fashion and Home Outlet in atria Watford.The new Choice Fashion and Home Outlet in atria Watford. (Image: Choice)

The shop follows the launch of Peacocks/Bonmarché in the neighbouring unit earlier last month, as well as Poundland and Dunelm last year.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Choice (@choicestores)

 

Choice has 21 outlets across London and the south east, and claims to offer well-known labels for up to 70 per cent off their original retail price.Choice Fashion & Home Outlet opened in atria last Thursday.Choice Fashion & Home Outlet opened in atria last Thursday. (Image: Choice) The fashion chain used to operate a branch in High Street near M&S which has now closed following the atria opening.

B&M is now the last business left to move into the former department store, although it is not known when it will open. B&M has been contacted for more details.