A shop has found a new location after being forced to move out of its town centre home.

Alternatives mother and baby store, opposite the Palace Theatre, in Clarendon Road, Watford, closed at the start of this month.

Although the charity suggested it was lining up a new home at the time, nothing was confirmed as it shut.

This morning, Alternatives invited supporters to attend the grand opening of its new baby boutique at 62 Queens Road at 11am on June 18.

Conservative parliamentary candidate for Watford Dean Russell will officially open the shop, which will be offering 10 per cent off all items on the day.

The unit was previously occupied by Lewis B Comics & Collectables.

Donations can be redirected to the Hemel Hempstead location, at 160 Marlowes HP1 1BA, in the meantime.

Conservative parliamentary candidate for Watford Dean Russell visited the new shop to help the team get set up.Conservative parliamentary candidate for Watford Dean Russell visited the new shop to help the team get set up. (Image: Alternatives Watford)

It is understood the land where the previous store was based has been bought by a developer.

As well as operating the charity shop to stock good-quality second-hand items for mums-to-be, babies, and young children, Alternatives Watford offers emotional and practical support to anyone facing pregnancy-related challenges including counselling services.

Conservative parliamentary candidate for Watford Dean Russell visited the new shop to help the team get set up.Conservative parliamentary candidate for Watford Dean Russell visited the new shop to help the team get set up. (Image: Alternatives Watford)

Watford constituency candidates for the general election on July 4, 2024:

  • Arran Bowen-la Grange – Green Party
  • Gary James Ling – Reform UK
  • Khalid Mahmood – Workers Party of Britain
  • Dean Russell – Conservative and Unionist Party
  • Ian Stotesbury – Liberal Democrats
  • Matt Turmaine – Labour Party