Watford shoppers will be able to buy a fashion store’s clothing when it arrives in a town centre shop this month.

White Stuff has partnered with M&S since 2021, when its products became available through the supermarket’s website.

The partnership went further when it tried out offering its products in 10 physical stores which did not include the Watford High Street M&S.

However, after "success" at the first batch of locations, 10 more have been announced today (June 3).

White Stuff products will be available in Watford, Braehead, Shoreham, Southampton, Merton, Biggleswade, Peterborough, Sheffield, Whiteley, and Pudsey M&S branches by the end of this month.

Watford Observer: M&S Watford High Street.M&S Watford High Street. (Image: Newsquest)

White Stuff CEO Jo Jenkins said: “Our partnership with M&S has been a huge success, introducing new customers to White Stuff via their website as well as their stores.

“Expanding this partnership to a further 10 M&S stores reflects the growing demand for White Stuff’s unique designs across the UK.”

The range available through M&S will be “curated” picks from White Stuff’s seasonal collections, including its latest early summer edit, to begin with.