A Watford businessman who turned down not one, but two offers on Dragon's Den says he has "no regrets" over his decision.
Bob Gokani, founder of EziDrops, rejected bids from both Peter Jones and Touker Suleyman when he took his eye and ear applicators on to the popular BBC show.
A former software professional, Bob started his company after experiencing hay fever for the first time at the age of 50, and was looking for five per cent of his business for £25,000 from the Dragons.
But with Peter looking to license his products and Touker suggesting creating his own ear and eye drops, Bob was not convinced.
"Ultimately, what they were offering wasn’t aligned with the vision I had for the brand or the products. And then there was the equity they were looking for. So, my decision to walk away was two-fold." he said.
Bob has no regrets over rejecting the offers, and since filming has taken place, EziDrops moving from behind the counter in Boots to being on display on the shelves.
Having stepped into the Dragons’ Den, he has some advice for anyone looking to follow in his footsteps.
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"Being on the show does have a huge impact on your life. On the day, you can be in front of the Dragons for two hours, being challenged," he said.
"Make sure all your paperwork is in order. They will scrutinise everything and every aspect of your business. Have good knowledge of your business because they are going to be throwing a lot of curveballs.
"Finally, make sure you have got good family support because ultimately, everyone gets affected. With the way social media is, you have to be mindful of the impact it could have on your family.
"But, the BBC has a great support team and the experience was invaluable."
Bob was also full of praise for the Hertfordshire Chamber of Commerce’s Entrepreneur Foundation, which helped EziDrops get its start.
"The scheme was launched during COVID-19 and as soon as I heard about it, I joined," he explained.
"There were quality presentations every two weeks, and training courses providing an overview of topics like IP, employment, HR issues, all different sides of running a business.
"And these courses were delivered by highly reputable organisations, experts in their field, giving their time to educate us. I am immensely grateful to have that as I had no previous experience in business."
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