Diva opens in Watford High Street former Moss Bros unit

Diva, a low-cost womenswear retailer, started welcoming customers earlier this week after moving into the former Moss Bros unit in High Street.

The new store's identity had been kept under wraps when workers were first spotted last week installing shelves and moving stock inside.

However, it has now opened with "1000s of items for £10 or less" emblazoned alongside its Diva logo.

The new signage has divided opinion among Watford locals. (Image: Roger Middleton)The new addition has divided opinion on social media, with several commenters giving the new signage a thumbs-down.

Referencing the contrast between the sign and building, one branded it "cheap and tacky mixed with historic picturesque", while another said: "Surely the council would want more tasteful ones on such an old building."

But someone else welcomed the store, stating: "It's not a bad shop, I've actually picked up some nice trousers for my holiday at £6 a pair."

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Others also defended the addition claiming "better than empty and boarded up surely".

Inside the new clothes shop at 70 High Street. (Image: Newsquest)

The ground floor and windows now feature racks of unbranded skirts, dresses, blouses and jeans in various colours.

The 3,342 square foot unit was listed on Rightmove for £7,917 per month after Moss Bros, now renamed Moss, moved to its new location in atria Watford’s upper mall in March.

There does not appear to be a website or contact number for Diva online.

Inside the new clothes shop at 70 High Street. (Image: Newsquest)

The shop windows have been filled with colourful women's clothes. (Image: Newsquest)