An American chicken chain has revealed the location for its Watford branch as part of a 15-store expansion in the UK.

Wingstop’s branding appeared last week on the windows of the former Honest Burgers unit in Market Street. 

The move confirms it as one of 15 sites that Lemon Pepper Holdings, the UK franchisee of US brand Wingstop, is planning to open in 2024.

Nine are currently confirmed, which are: Watford, Hounslow, Clapham High Street, Croydon Valley Retail Park, Wood Green, Lakeside Shopping Centre, Westfield Stratford City, Merry Hill Dudley, and a second unit in Leeds.

Six further unnamed sites are under negotiation.

The brand, which makes wings, tenders, burgers, and sides cooked to order, currently operates 39 UK branches.

The unit, which used to be a post office, had been occupied by burger chain Honest Burgers since April 2022, but closed on January 25 “due to a change in customer demand in the area”.

The chain thanked its Watford customers and its “amazing team”, who it said it was working with to offer relocation to another branch.

Lemon Pepper Holdings has been contacted for confirmation of the official opening date.