Watford YouTuber KSI has unveiled a new flavour of the popular Prime Hydration drink in the UK.

The energy drink already comes in flavours Lemon Lime, Meta Moon, Ice Pop, Tropical Punch, and the ultra-rare Glowberry Prime.

But yesterday (January 3) KSI and Logan Paul launched the new Cherry Freeze flavour.

It has been a big few months for Prime, which was founded by Watford-born Youtuber KSI and Logan Paul back in 2022.  

Huge crowds flocked to the Asda Supercentre in Watford in June 2022 for the exclusive UK launch of the online stars' energy drink.

Around a thousand or so teenagers and children descended on the car park, with police called in to try and control the situation.

Since then, kids have even paid for the app Prime Tracker to monitor when and where the drink is in stock.

Prime release new flavour to kick start 2024

Fans were given a sneak peek at a new Prime flavour back in November (2023), when Prime Tracker (an app which has been endorsed by KSI himself) leaked photos of the bottle.

But now the new Prime flavour has officially been revealed on X (formerly Twitter) as Cherry Freeze. 

In a post on X, KSI and Paul on the Prime account said: New year, new flavor. Cherry Freeze setting the tone for 2024."

The pair then posted a Happy New Year message on Prime's X account retweeting a fan's post with the new Cheery Freeze flavour. 

The fan's post said: "@PrimeHydrate @LoganPaul @KSI No better way to kick off the new year then with the new Prime flavor."

Cheery Freeze was released in the US in December.

It has been a busy few months for the KSI and Logan Paul's energy drink brand.

In November, Prime sold its one-billionth bottle worldwide and to celebrate the pair gave fans in London and New York the chance to win a 24k solid gold Prime bottle worth USD$500,000 (£405,687). 

Then in December KSI and Paul set a Guinness World Record for the largest pinata - a giant Prime Hydration bottle.