A popular clothing store is set to open a new location in atria Watford.

After its existing store in Watford’s shopping centre enjoyed a “strong performance” recently, Zara has decided to significantly upsize its offering by moving to another unit more than twice its size.

Atria owners SGS and asset managers Global Mutual have announced that the new 43,000-square-foot shop is set to open in early 2024 and replace the brand’s existing 18,000-square-foot branch.

The retailer has signed a 15-year lease on the unit, which spans across the upper mall and mezzanine floors.

Global Mutual’s Steve Gray said: “We’re really excited that ZARA has decided to upsize and enhance its offer here at atria Watford.

“This is a brand our shoppers love – and it will act as a real footfall driver as we enter the new year.

Watford Observer: Zara hoarding in atria Watford.Zara hoarding in atria Watford. (Image: atria Watford)

“The decision reflects the strong performance of ZARA’s existing store at the centre, as well as the strong relationship we’ve built with the team. We look forward to seeing the doors open in 2024.

“Prime retail space like our own remains in high demand and our pipeline for next year is already looking healthy.

“We look forward to giving further positive updates in the months ahead.”

The Spanish fashion chain stocks its own house-brand of women’s, men’s, and kids’ clothing, shoes, and accessories.