Atria Watford's newest menswear store Moss has shared photos of its "relaxed" look after it opened on Monday.

Moss, formerly Moss Bros, moved from Watford High Street to the shopping centre's upper mall to fill a vacant unit as part of the brand's store expansion programme.

The business shared photos of the new site, which is billed as a “relaxing space” where customers can even get a coffee while they choose items to make up their perfect suit.

Watford Observer: Moss in atria WatfordMoss in atria Watford (Image: atria Watford)

The new location covers 2,271 square feet, about the size of a singles tennis court, and advertises “the best of [Moss'] ready-to-wear offering”.

The launch coincides with the brand formerly known as Moss Bros' spring summer 2023 collection, which debuted this month.

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Shop, restaurant, and office fitout contractor 360 Interiors, which worked on the store, has also shared images of the in-progress project.

Moss CEO Brian Brick said: “As we continue our new store expansion programme, we're delighted to open our latest at atria in a centre that’s at the heart of the Watford shopping experience.

Watford Observer: Moss in atria WatfordMoss in atria Watford (Image: atria Watford)

"We designed the store to focus on our new product offering and the customer experience.

"A pared-back interior lets our offerings and services stand out.”