Buddy the Elf has become Asda Watford's latest seasonal hire in the supermarket's 2022 Christmas campaign.
As eagle-eyed viewers may have noticed, ASDA has confirmed that parts of the ad were filmed at the Watford store.
Under license from Warner Bros. Discovery Global Consumer Products, the ad uses footage and iconic lines from festive favourite film Elf to bring the character to the Watford supermarket.
Watch Asda's 2022 Christmas advert
The advert debuted on TV on Friday, November 4 at 8.45 pm on ITV1.
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Acting chief customer officer at Asda Sam Dickson said: “Like Buddy, we absolutely love Christmas – so we’re thrilled to welcome him to our team.
"We hope that with a little bit of help from Buddy, our joy-filled Christmas offering will create some festive magic.”
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