KSI caused quite the commotion when he and fellow YouTube star Logan Paul visited Asda in Watford to launch their new Prime energy drink.

Roughly one thousand people flocked to Asda on Friday, June 17 to catch a glimpse of the YouTube stars.

It was so chaotic that the police had to temporarily shut the car park to all traffic and stop vehicles on the A41, which created a backlog to the Dome Roundabout.  

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But who is KSI and why is he so popular?

KSI’s real name is Olajide Olayinka Williams Olatunji.

He was born on June 19, 1993, to a Nigerian father, Ibdan and his mother Yinka from Islington, London. He was raised in Watford and went to Berkhamsted School.

KSI stands for knowledge, strength, and integrity. He has knowledge tattooed across his chest and strength and integrity tattooed on each of his arms.

His career took off in 2009 when he registered his YouTube account KSIOlajideBT.

To date, he has 23.8 million subscribers on his channel.

And has had more than five billion views on the channel since he joined.

It was on this channel that he made a name for himself uploading gaming-commentary videos of the FIFA video game series – all from his bedroom at his parents’ home in Watford.

Watford Observer: Photo issued by the Official Chart Company of KSI with his Official Number 1 Album Award for his album All Over The Place.Photo issued by the Official Chart Company of KSI with his Official Number 1 Album Award for his album All Over The Place.

When KSI was earning an estimated £1,500 a month he decided to leave college to pursue his career as a YouTuber.

In 2013, he joined the British YouTube groups known as Sidemen. The group produces online videos consisting of challenges, sketches, and video-gaming commentary.

The group of seven has a combined total of 93 million social media followers. But KSI left in 2017 following rumours of a rift with another member.  

But KSI’s talent has gone beyond YouTubing. He has published a biography titled KSI: I am a bellend.

He then branched out to music, releasing his debut single Lamborghini in 2015. And he is even known for his boxing career.

His career has helped him to amass quite the fortune, with The Sunday Times estimating is wealth at £12m. They also labelled him as one to watch in 2020.

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