A cheeky stunt designed to boost sales at a soap retailer came to a premature end when a member of the public complained.

Male and female staff at Lush in Watford's Harlequin shopping centre stripped off to serve the public, wearing nothing but white aprons bearing the slogan "Ask me why I'm naked".

The aim of the initiative was to highlight the overuse of packaging in the retail industry and to promote the environment.

But following a complaint from a member of the public, a Police Community Support Officer was sent to the shop, and insisted the naked assistants cover up.

Fortunately our photographer got there just before they put their clothes back on.

Was this just bare-faced cheek to boost sales, or a little bit of fun? Tell us what you think.